WellAware - Online Shop

FIBO Information B2B


The name WellAware comes from the words Wellness and Awareness. Our mission with the products is to secure the content of the ingredients in the products and provide the market with healthy and secure products. 

Our main market is the Nordic countries today as a B2B supplier of superfoods and supplements. We always looking for new retailer that shares our the same vision of clean and secure products. With a constantly hunt of new innovation and new exiting ingredients WellAware are heading to be one of the main brands on the health and nutritional scene.

WellAware is own by Back on Track AB in Sweden where the brand also were started.

Back on Track AB has European offices in Germany, Holland, Finland, Denmark, France and of course in Sweden were the HQ is placed. We provide our own distribution in all of this countries.

Do you want to be a retailer? Get in contact with Business Manager for WellAware Mikael Nordlund ( mikael.nordlund@backontrack.com)


Der Name WellAware setzt sich aus den beiden Wörtern Wellness und Awareness zusammen. Die Vision unseres Unternehmens ist es, Nutritionprodukte mit natürlichen Zutaten aus einem kontrollierten Anbau herzustellen und somit den Konsumenten gesunde und chemiefreie Produkte zu garantieren.


Wellaware ist bereits in Skandinavien ein etablierter B2B- Lieferant für Nutritionprodukte und Nahrungsergänzungsmittel. Wir sind stetig auf der Suche nach interessanten Händlern die unsere Vision teilen, natürliche und gesunde Nutritionprodukte zu vertreiben. Mit den neusten Innovationen und interessanten Zutaten, hat sich Wellaware bereits einen Namen in der Gesundheits- und Nutritionscene gemacht.


WellAware gehört dem Unternehmen Back on Track an, welches die Marke 2015 gründete.


Back on Track AB hat Firmensitze in Deutschland, den Niederlanden, Finland, Dänemark und Frankreich. Der Hauptsitz befindet sich in Uppsalla, Schweden.


Sind Sie daran interessiert ein Händler unserer Nutritionprodukte zu werden? Dann kontaktieren Sie Wellaware´s General Manager Mikael Nordlund (Mikael.nordlund@backontrack.com)

Information and upcoming news for 2017

High quality sourcing

We think that the safety and the quality of the ingredients are one of the most important part a good quality product line.

B2B Supply

We provide WellAware products

to retailer and distributioners.

Private Label

Our products in to your own brand.

Bulk / Ingredients

We are today supplier ingredients on bulk to different brand around Europe. We always source and supply only the bes and highest quality

Innovational Service

B2B Educations 


Get your fibo package.

Have you visit ut in our stand at FIBO? 

Get your FIBO package here. The package contains: 

- Product information B2B

- Pricelist Euro B2B ( Retailer)

- Product samples

Get in contact with us..

Mikael Nordlund | Business Manager, WellAware

Responsible for the WellAware brand and new markets and manufacturing.

Krista Virtanen | Country Manager Finland, WellAware
Responsible over the finnish and baltics countries for WellAware. 

German office